About Shobain
Sewing Confidence, One Piece at a Time
Shobain began with a single stitch and a deep desire to feel good in my own skin — now I create that feeling for others.
After years of wearing uncomfortable bras with poorly sized underwires that seemed more interested in poking than supporting me, I made an executive life decision: I was going to make myself a bra that actually felt good to wear. And so I did.
Along that long journey of learning, drafting, sewing, and living in my own creations, I fell in love with the world of lingerie. It was a transformative process — one that helped me reconnect with my body and feel good in my own skin again.
This is exactly why I started Shobain: to share that feeling with you — the comfort, the confidence, and the freedom to fully express yourself through pieces of handmade ethical lingerie that truly fit and feel like you.
Every item is designed and handmade in-house at our small studio in Croatia, using high-quality materials. We produce everything locally, in limited quantities, and with ethical, people-first values at the core. By keeping our entire process in-house — from the first sketch to the final stitch — we ensure exceptional quality, intentional design, and a personal touch in every piece.
Shobain is here to help you feel like your own muse — not just dressed, but celebrated.
Designed Slowly. Made Locally. Worn Proudly.
At Shobain, every piece is thoughtfully designed at a deliberate pace and handcrafted in our local EU studio. This slow-fashion approach ensures each garment is made with exceptional attention to detail, quality materials, and ethical practices. When you wear Shobain, you’re not just choosing lingerie — you’re embracing a story of mindful creation, local craftsmanship, and pride in how you express yourself.
More Than Lingerie — A Personal Experience
At Shobain, your comfort and confidence don’t stop at our garments — they extend to every step of your experience with us. From thoughtful guidance on fit and style to attentive support whenever you need it, I’m here to ensure you feel seen, heard, and valued. Shopping with Shobain means joining a community where your unique needs are the heart of what I do, and your satisfaction isn’t just a goal — it’s a purpose.
Slow Fashion, Fast Empowerment
Every piece is handmade in-house with care, intention, and respect for your body and the planet.
At Shobain, every piece is designed, cut, and sewn by me in our EU-based studio. This is not fast fashion — it’s slow, intentional creation rooted in respect for your body, the craft, and the planet. By producing in small batches and keeping everything in-house, I ensure the highest quality, minimize waste, and maintain full control over the ethics and care behind each garment. You can feel confident knowing that your lingerie wasn’t mass-produced, but thoughtfully handmade — just for you.
Awaken Your Inner Muse
Join us on a journey of self-love and style. Discover handmade ethical lingerie designed to celebrate your unique beauty — shop the collection and start your adventure.